By The Mob. For The Mob.
Liftmob Apparel was launched in 2019 as a passion project for owner and designer Sam Sheppard, a Muluridji man from Far North Queensland.
“I started LIFTMOB because I wanted to wear something to the gym which represented my Indigenous heritage and culture. In my mind I had an Idea but there was nothing I could find that matched it – so I designed my own, based on the Aboriginal Flag the LIFTMOB Classic tank was born.
Liftmob Apparel’s aim is to create contemporary apparel and streetwear that promotes pride and strength in our culture. We are 100% Aboriginal owned and our designs are all our own created in house.

Make Mob Strong Again #MMSA

Whether you’re First Nations or an Ally, wearing our apparel is a reminder that the true history of Australia’s Indigenous people is strength – of body, mind and spirit. At LIFTMOB we welcome everyone to help spread that message.
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Liftmob Apparel acknowledges the Traditional Custodians of our Land, Skies and Waterways and pays respect to our Elders – past, present and emerging. Aboriginal and Torres Strait Islander peoples are warned that this website may contain images or names of deceased persons.